The six-part drama, written by Debbie Horsfield (Poldark, Cutting It) and made by Mainstreet Pictures, is an exploration of youth, age, instant gratification and long-term relationships, all set within the beauty industry. At its heart is an unconventional family rife with sibling rivalries and unconventional parenting through the generations.
Also starring in the series are Lisa Riley (Three Girls), Kelly Harrison (The Level), Vicky Myers (The Five) and Madeleine Mantock (Into The Badlands).
Married to Wesley (James Murray) for 25 years, Bel (Polly Walker) has spent the last 18 years as a homemaker and mum to their twins - but having just waved them off to university, now has a void in her life. Enter Teddy (Robson Green), brother-in-law and long-time best friend, begging her to step in and rescue the family business - a down-at-heel beauty salon in Manchester's Northern Quarter.
Like Bel, it could do with a bit of a face-lift. And possibly a clear-out, since it employs her high-maintenance family: mother Ivy-Rae (Sue Johnston), a Northern Soul fanatic and spray tan technician; sisters Leanne (Kelly Harrison) - part-time nail-technician, part-time personal stylist; Tina (Lisa Riley) -'body artist' aka tattooist; and Heidi (Myers) - fillers & Botox, cosmetic surgery addict - mother to Disney, plump, nine year-old wannabe Pageant Queen.
Into the mix comes beautiful 20-something Personal Trainer Lorelei (Madeleine Mantock) who seems to have caught Wes's eye... can Bel reconcile the demands of her business, her warring family and the problems in her marriage?
Sally Hayne, executive producer and joint MD at Mainstreet Pictures, said:
"It's wonderful to be reunited with Debbie on such a brilliant, joyful and uplifting show."
Laura Mackie, executive producer and joint MD at Mainstreet Pictures, said:
"Age Before Beauty will make you laugh and make you cry, and as ever, Debbie has created the most original set of characters that the audience will want to spend time with."
Age Before Beauty is produced by Guy De Glanville and the director is Paul Norton Walker (I Want My Wife Back, Riviera).
Writer and creator Debbie Horsfield is executive producer alongside Laura Mackie and Sally Haynes, Joint Managing Directors of Mainstreet Pictures; and Elizabeth Kilgarriff for the BBC.
The show starts at Tuesday July 31st - 9PM on BBC One.
Watch the trailer below: