One of the most important things you need to nail down, as an actor, is your casting type.
If you are struggling to book auditions and roles, it's very possible that it's here you are going wrong.
Honesty is the key to your casting type.
You need to be honest about who you are and where you fit into the industry.
We all like to think we can lend our hand to any role, but even the best actors on the planet have a 'type'.
If you are marketing yourself as the action hero, but the rest of the world is seeing you as a young dad, you're going to struggle.
How Do You Know If You've Got It Nailed?
Here's what I suggest...
Look in the mirror and own EVERY bit of what you see.
Own your eyes, your nose, your cheeks, and your lips.
Own every freckle, every wrinkle and every single imperfection - because they are all part of what makes you, YOU!
These are the imperfections that are going to make you 'so perfect' for a role.
Write an honest list of the types of roles you can really see yourself playing.
Ask other people in the industry - a mix of people you know and others you don't - what roles they can see you playing.
This is more effective in person than posting a headshot in an online group - as a real, moving person is way easier to judge than a static photo - but do both to get as much feedback as possible..
Look at the roles that come up most frequently.
In reality, THESE are the roles you are most likely to be cast in right now.
In order to book more work, your marketing materials should be in alignment with these roles too.
We're talking about your main headshot, the first scene of your showreel, the colours and fonts used on your website etc.
This doesn't mean that you'll only ever play these roles, it just makes it more likely that you'll jump to the front of a casting director's mind when these kind of roles come up.
To show your range, you can add varying scenes to your showreel, but the first scene up should reflect your main 'type'.
The same goes for your headshots. By all means have a range of shots to hand, but your main shot should reflect your 'type' also.
This way, it's clear who you are and where you fit into the industry.
It all comes down to playing to your strengths.
Once you've done this for some time, booked some great roles for WHO YOU ARE, then you can experiment way more with who YOU COULD BE.
Remember... own your imperfections - they are part of your beauty, part of who you are, and will be part of why get cast!